4x4Voice News-Bytes

Featuring news and information about OHV recreation and environment issues within California.
  1. John Stewart
  2. General
  3. Wednesday, 04 December 2019

Many groups have discussed or been involved in efforts to generate a "marketing" campaign.  From that perspective, you need to address two market segments: traditional partners and non-traditional partners. A marketing campaign - means to move forward (Part 1), the “traditional” partners were covered.

A marketing campaign - means to move forward (Part 2), covers the concept of "non-traditional" partners as potential supporting business membership. Non-traditional partners is a more difficult segment to identify.

For a definition of "traditional partner", included are the manufactures and suppliers of the aftermarket products purchased for use with motorized vehicles, including tow rigs (trucks/RVs) and trailers as well as the 4x4 vehicles driven on the trail. In other words, if a product is used as direct support for recreation activity on the trail, it is a traditional partner.

The definition of "non-traditional partner" does expand upon the direct use to a broader scope. Where the traditional partner would provide the essential elements for motorized recreation, the non-traditional partner would provide that rest of what is used during participation in a motorized recreation activity.

Read more of A marketing campaign - means to move forward (Part 2)

 

Comment
There are no comments made yet.


There are no replies made for this post yet.
Be one of the first to reply to this post!