More news from OutdoorWire

OutdoorWire

OutdoorWire

Portal page for OutdoorWire Access and Landuse Central Read More
4x4Voice

4x4Voice

California OHV recreation news and information Read More
MUIRNet-News

MUIRNet-News

News and information about outdoor recreation Read More
4x4Wire

4x4Wire

Off road recreation and news and information Read More
TrailTalk Forums

TrailTalk Forums

4x4Wire TrailTalk Forums for 4x4 tech information Read More
  • 1

4x4Voice Live Search

PLG_JEV_SEARCH_TITLE
Search - Easy Blog
Search - Categories
Search - Contacts
Search - Content
Search - News Feeds
Search - Web Links
Search - EasyDiscuss
Search - Tags

4x4Voice

Covering recreation and environmental issues within California
MUIRNet-News covering environmental and state and federal administrative and legislative issues
John Stewart

How to write effective action alerts

How to write effective action alerts

Activists have always searched for the most efficient and effective way to publicize their issue. And, it is becoming more important for the OHV community to evaluate the methods and means used to reach the OHV enthusiast.

In the past few years, the Internet has emerged as a an efficient and effective way distributing information. Known as "action alerts" or "virtual rallies", the web is a tool to send a message about a specific action to be taken on a current important issue.

Continue reading
  4864 Hits
John Stewart

Communications Plan for the Internet Age

Communications Plan for the Internet Age

Objective:
Provide a description of a strategy to improve communications between OHV community organizations and increase their presence on the World Wide Web.

Current Status:
Many OHV community organizations currently have web sites that provide a description of the organization and seek to entice new members to join. Most organizations do maintain web forums where registered members can engage in on-line “conversation” on a variety of topics. As a rule, the predominate model of a “corporate” presence on the web is a series of static web pages that are infrequently updated. In addition, there numerous commercial forums that cater to the OHV recreationist and the major magazines also maintain web sites.

Continue reading
  3953 Hits
Chief

Stay recreation healthy, exercise your right to vote

Stay recreation healthy, exercise your right to vote

Much is said today about exercise as a way to stay healthy. Well, "exercise" and "healthy" come with many meanings. As 2008 is an election year, your best exercise to stay "recreation healthy" is your right to vote.

Time for a little "election year" pontification and starting from top down...

Federal:
The President does set an agenda. Also, the President does appoint some critical positions that can have a significant impact on access to public lands.

The Senate is a slow deliberative body that is prone to rhetorical discussion and seldom moves fast on any issue.

The House is a wildcard. They are up for re-election every two years and have a tendency to be more reactive to publicity issues of the day; especially, if they can turn it into a vote.

State: (this specific to California, other states are similar)
Governor: Like the President, they can set an agenda and they do have a number of appointments that can have an impact on access and recreation.

Senate: Similar to the federal in that the Senate is a slow, deliberative body that is prone to rhetorical discussion and little action. They are heavily influenced by special interests and public opinion polls.

Assembly: Similar to the federal in that the Assembly is more responsive to public opinion and polls than the Senate. They are prone to endless discussion and very responsive to special interests.

Continue reading
  2943 Hits
Chief

A marketing campaign - means to move forward - Part 2

Marketing 101 - Part 2: A marketing campaign - means to move forward

Many groups have discussed or been involved in efforts to generate a "marketing" campaign.

I would like to try to lay out a process where non-profit recreation groups can change their current strategy (or on-going efforts) in order to become more effective.

Marketing is getting your name/logo recognized in a broad segment of the market. As such, a successful campaign attains name recognition outside their field. The entire marketing aspect encompasses two different aspects: individual members and businesses.

That requires a two prong marketing strategy. One geared to individual members and one geared to supporting business members.

Okay, so what? We already have that. But, we are not effective at either effort.

A lot of time in spent on individual membership issues and I will not dwell on that effort as that requires a different marketing approach. However, it is a critical component of a successful marketing campaign.

My focus will be on the supporting business membership aspects.

For the sake of a starting point, let us say that Organization Broken Winch intends to increase name recognition as a major advocate for recreation. A measure of knowing that they are succeeding is they attain name recognition outside the traditional 4x4/OHV community.

From that perspective, you need to address two market segments: traditional partners and non-traditional partners.

In Marketing 101 - Part 1, the “traditional” partners were covered.

In Marketing 101 - Part 2, will cover the concept of "non-traditional" partners as potential supporting business membership.

Non-traditional partners is a more difficult segment to identify.
Continue reading
  3047 Hits
Chief

Endangered Species Recovery Permit Applications - 2/13/2008

[Federal Register: February 13, 2008 (Volume 73, Number 30)]
[Notices]
[Page 8344-8345]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr13fe08-113]

-----------------------------------------------------------------------
DEPARTMENT OF THE INTERIOR
Fish and Wildlife Service
[FWS-R8-ES-2008-N0022; 80221-1113-0000-F5]

Endangered Species Recovery Permit Applications

AGENCY: Fish and Wildlife Service, Interior.

ACTION: Notice of receipt of permit applications; request for comment.

-----------------------------------------------------------------------

SUMMARY: We invite the public to comment on the following applications
to conduct certain activities with endangered species.

DATES: Comments on these permit applications must be received on or
before March 14, 2008.

ADDRESSES: Written data or comments should be submitted to the U.S.
Fish and Wildlife Service, Endangered Species Program Manager, Region
8, 2800 Cottage Way, Room W-2606, Sacramento, CA, 95825 (telephone:
916-414-6464; fax: 916-414-6486). Please refer to the respective permit
number for each application when submitting comments. All comments
received, including names and addresses, will become part of the
official administrative record and may be made available to the public.

FOR FURTHER INFORMATION CONTACT: Daniel Marquez, Fish and Wildlife
Biologist, see ADDRESSES, (telephone: 760-431-9440; fax: 760-431-9624).

SUPPLEMENTARY INFORMATION: The following applicants have applied for
scientific research permits to conduct certain activities with
endangered species pursuant to section 10(a)(1)(A) of the Endangered
Species Act (16 U.S.C. 1531 et seq.). The U.S. Fish and Wildlife
Service (``we'') solicits review and comment from local, State, and
Federal agencies, and the public on the following permit requests.
Before including your address, phone number, e-mail address, or other
personal identifying information in your comment, you should be aware
that your entire comment--including your personal identifying
information--may be made publicly available at any time. While you can
ask us in your comment to withhold your personal identifying
information from public review, we cannot guarantee that we will be
able to do so.

Permit No. TE-815214

Applicant: Oceano Dunes State Vehicular Recreation Area, Arroyo
Grande, California.
The applicant requests an amendment to take (salvage, replace, and
transfer non-viable eggs) the California Least Tern (Sterna antillarum
browni) in conjunction with surveys and population monitoring in San
Luis Obispo and Santa Barbara Counties, California, for the purpose of
enhancing its survival.

Permit No. TE-170381

Applicant: William F. Stagnaro, San Francisco, California.
The applicant requests a permit to take (harass by survey, capture,
mark, and monitor) the San Francisco garter snake (Thamnophis sirtalis
tetrataenia), and the California tiger salamander (Ambystoma
californiense) in conjunction with surveys and population monitoring
activities throughout the range of each species in California, for the
purpose of enhancing their survival.

Permit No. TE-084606

Applicant: David F. Moskovitz, Diamond Bar, California.
The applicant requests an amendment to take (capture, collect, and
kill) the Conservancy fairy shrimp (Branchinecta conservatio), the
longhorn fairy shrimp (Branchinecta longiantenna), the Riverside fairy
shrimp (Streptocephalus wootoni), the San Diego fairy shrimp
(Branchinecta sandiegonensis), and the vernal pool tadpole shrimp
(Lepidurus packardi) in conjunction with surveys throughout the range of each
species in California, for the purpose of enhancing their survival.

Permit No. TE-170389

Applicant: Travis B. Cooper, San Juan Capistrano, California.
The applicant requests a permit to take (harass by survey, and nest
monitor) the least Bell's vireo (Vireo bellii pusillus), and the
Southwestern willow flycatcher (Empidonax traillii extimus) in
conjunction with surveys and monitoring throughout the range of each
species in California, for the purpose of enhancing its survival.

Permit No. TE-004939

Applicant: Gordon F. Pratt, Riverside, California.
The applicant requests an amendment to take (capture, release,
remove from the wild, and captive breed) the El Segundo Blue butterfly
(Euphilotes battoides allyni) in conjunction with genetic research at
Vandenberg Air Force base, Santa Barbara County, California, for the
purposes of enhancing its survival.

Permit No. TE-170403

Applicant: Melissa A. Amarello, Carbondale, California.
The applicant requests a permit to take (harass by survey, capture,
mark, and monitor) the San Francisco garter snake (Thamnophis sirtalis
tetrataenia) in conjunction with population monitoring and research
activities at the Cloverdale Ranch, San Mateo County, California, for
the purpose of enhancing their survival.

Permit No. TE-795930

Applicant: Helm Biological Consulting, Lincoln, California.
The permittee requests an amendment to take (harass by survey,
capture, handle, and release) the California tiger salamander
(Ambystoma californiense) in conjunction with surveys throughout the
range of the species in California, for the purpose of enhancing its
survival.

Permit No. TE-168282

Applicant: Normandeau Associates, Inc., Stevenson Washington.
The permittee request a permit to take (harass by survey) the
razorback sucker (Xyrauchen texanus) and bonytail chub (Gila elegans)
in conjunction with surveys and backwater inventories along the lower
Colorado river in Imperial County, California, for the purpose of
enhancing their survival.

Permit No. TE-170681

Applicant: Stanley C. Spencer, Riverside, California.
The applicant requests an amendment to take (survey by pursuit) the
Quino checkerspot butterfly (Euphydryas editha quino) and Delhi sands
flower loving fly (Rhaphiomidas terminatus abdominalis), and take
(capture, collect, and kill) the Conservancy fairy shrimp (Branchinecta
conservatio), the longhorn fairy shrimp (Branchinecta longiantenna),
the Riverside fairy shrimp (Streptocephalus wootoni), the San Diego
fairy shrimp (Branchinecta sandiegonensis), and the vernal pool tadpole
shrimp (Lepidurus packardi) in conjunction with surveys throughout the
range of each species in California, for the purpose of enhancing their
survival.

Permit No. TE-053085

Applicant: Bureau of Reclamation, Boulder City, Navada.
The permittee request a permit to take (harass by survey,
electroshock, capture, collect, mark, transport, captive rear, captive
propagate, reintroduce) the razorback sucker (Xyrauchen texanus) and
bonytail chub (Gila elegans) in conjunction with surveys, population
monitoring, and research along the Colorado river in Clark County,
Nevada, and San Bernardino, Riverside, and Imperial County, California,
for the purpose of enhancing their survival.
We solicit public review and comment on each of these recovery
permit applications. Comments and materials we receive will be
available for public inspection, by appointment, during normal business
hours at the address listed in the ADDRESSES section of this notice.

Dated: February 6, 2008.
Michael Fris,
Acting Regional Director, Region 8, Sacramento, California.
[FR Doc. E8-2586 Filed 2-12-08; 8:45 am]

BILLING CODE 4310-55-P

  2280 Hits
Chief

A marketing campaign - means to move forward - Part 1

A marketing campaign - means to move forward

Many groups have discussed or been involved in efforts to generate a "marketing" campaign.

I would like to lay out a process where non-profit recreation groups can change their current strategy (or on-going efforts) in order to become more effective.

Marketing is getting your name/logo recognized in a broad segment of the market. As such, a successful campaign attains name recognition outside their field. The entire marketing aspect encompasses two different aspects: individual members and businesses. That requires a two prong marketing strategy. One geared to individual members and another geared to supporting business members.

Okay, so what? You already have that. But, are you effective?

A lot of time is spent on individual membership issues and I will not dwell on that effort as that requires a different marketing approach. However, it is a critical component of a successful marketing campaign.

My focus will be on the supporting business membership aspects.

For the sake of a starting point, let us say that Organization Broken Winch intends to increase name recognition as a major advocate for recreation. A measure of knowing that they are succeeding is they attain name recognition outside the traditional 4x4/OHV community.

From that perspective, you need to address two market segments: traditional partners and non-traditional partners.

In Marketing 101 Part 1, I will deal with the traditional partner concept.
Continue reading
  4530 Hits

4x4Voice BLOG Categories

OutdoorWire Websites

OutdoorWire

OutdoorWire

Portal page for OutdoorWire Access and Landuse Central Read More
4x4Voice

4x4Voice

California OHV recreation news and information Read More
MUIRNet-News

MUIRNet-News

News and information about outdoor recreation Read More
4x4Wire

4x4Wire

Off road recreation and news and information Read More
TrailTalk Forums

TrailTalk Forums

4x4Wire TrailTalk Forums for 4x4 tech information Read More
  • 1

4x4 Tech from 4x4Wire

Jeep Tech

Jeep Tech

Jeep Tech from 4x4Wire Read More
Toyota Tech

Toyota Tech

Toyota Tech from 4x4Wire Read More
Mitsubishi Tech

Mitsubishi Tech

Mitsubishi Tech from 4x4Wire Read More
Isuzu Tech

Isuzu Tech

Isuzu Tech from 4x4Wire Read More
  • 1