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4x4Voice

Covering recreation and environmental issues within California
John Stewart

Communications Plan for the Internet Age

Communications Plan for the Internet Age

Objective:
Provide a description of a strategy to improve communications between OHV community organizations and increase their presence on the World Wide Web.

Current Status:
Many OHV community organizations currently have web sites that provide a description of the organization and seek to entice new members to join. Most organizations do maintain web forums where registered members can engage in on-line “conversation” on a variety of topics. As a rule, the predominate model of a “corporate” presence on the web is a series of static web pages that are infrequently updated. In addition, there numerous commercial forums that cater to the OHV recreationist and the major magazines also maintain web sites.

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