How to write effective action alerts
Activists have always searched for the most efficient and effective way to publicize their issue. And, it is becoming more important for the OHV community to evaluate the methods and means used to reach the OHV enthusiast.
In the past few years, the Internet has emerged as a an efficient and effective way distributing information. Known as "action alerts" or "virtual rallies", the web is a tool to send a message about a specific action to be taken on a current important issue.