4x4Voice News-Bytes

Featuring news and information about OHV recreation and environment issues within California.

Discussions tagged marketing

A marketing campaign - means to move forward (Part 2)

Many groups have discussed or been involved in efforts to generate a "marketing" campaign.  From that perspective, you need to address two market segments: traditional partners and non-traditional partners. A marketing campaign - means to move forward (Part 1), the “traditional” partners were covere...

A marketing campaign - means to move forward (Part 1)

Many groups have discussed or been involved in efforts to generate a "marketing" campaign. I would like to lay out a process where non-profit recreation groups can change their current strategy (or on-going efforts) in order to become more effective. Marketing is getting your name/logo recognized ...
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